The Rise of the Influencer/Social Media Era
Did you know nearly a quarter of people won’t hire an attorney without an online presence?
The global influencer marketing platform industry is projected to reach $24 billion by the end of 2024. This figure was just $1.7 billion in 2016, which goes to show the growing importance of social media in driving business for all sectors.
Influencers are no longer just promoting fashion or lavish lifestyles. Influencer culture has now entered the legal world, with some attorney profiles gaining followers in the millions.
What is a lawfluencer? Legal professionals on social media
For lawyers, the idea of being active and public on social media used to feel taboo. Until recently, it was common to see articles like ‘Is social media for lawyers too risky?’ or ‘The Seven Deadly Sins of Social Media – Don’t be tempted.’
Historically, the legal sector has also felt inaccessible to the public. Legal jargon created a barrier and made it impossible for law to be relatable.
The pandemic was the catalyst for many legal influencers, as social media usage saw a massive uptick. Many lawyers who were previously hesitant about its professional value began to embrace it.
How consumers use social media has also changed since the pandemic, with 17% of people following micro-influencers in niche industries. This shift led to the emergence of ‘lawfluencers’ who use platforms like TikTok, Instagram, and LinkedIn to share legal knowledge and connect with the public.
Who are These Legal Influencers?
Let’s look at five lawfluencers changing how people consume legal information – and how lawyers present themselves online.
Adam Juratovac
Username: @adamjthelawyer
Followers: 583K+ (TikTok), 47K (Instagram)
Focus: Employment law and workplace dynamics
Content style
Adam Juratovac uses his platform to educate. His videos address common workplace issues like:
- What happens if your employer goes bankrupt?
- My employer didn’t give my last paycheck on time. What should I do next?
- Can you request your personnel file while you’re still an employee?
Why are people invested?
Alongside his educational clips, Adam shares glimpses of his personal life and participates in TikTok trends to humanize his brand. His approach is practical, engaging, and filled with real-life advice that resonates with the everyday person.
Alex Su
Platforms: TikTok, Instagram, LinkedIn
Username: @legaltechbro / @heyitsalexsu / Alex Su
Followers: 99K+ (TikTok), 34K (Instagram), 95.1K+ (LinkedIn)
Focus: Legal tech, law firm dynamics, and career transitions
Content style
Alex’s niche content focuses on the life of a lawyer, particularly in a corporate setting. Alex mixes humor and legal insights, offering a lighthearted yet informative look into the legal sector.
Why are people invested?
Alex’s content targets his peers—lawyers, law students, and professionals. He plays out scenes relatable to his audience, telling stories about career setbacks and day-to-day challenges that legal professionals face.
Nicole (Niki) Black
Platforms: LinkedIn, X, TikTok, Instagram
Username: Nicole Black / @nikiblack / @nikiblack_
Connections: 206K+ (LinkedIn), 22K (X), 1.8K+ (TikTok), 1.4K (Instagram)
Focus: Legal technology, practice management, and legal industry trends
Content style
Nicole Black is a legal tech expert and a thought leader in legal technology and innovation. Her content highlights:
- Legal industry trends and benchmarks
- Educational content on legal technology adoption
- The future of billing practices in law firms
Why are people invested?
Niki’s LinkedIn helps legal professionals stay current with the legal tech landscape, making her an essential follow for those interested in the future of law.
Ugo Lord
Platforms: TikTok, YouTube, Instagram, X
Username: @ugolord
Followers: 6.9M (TikTok), 1.7M (YouTube), 361K (Instagram), 31.4K (X),
Focus: Legal education
Content style
Ugo’s TikTok grid has a very clear theme—Lawyer’s Reaction. In these videos, Ugo watches a situation unfold and discusses who’s liable or what laws are in place.
Why are people invested?
Known as ‘The TikTok Attorney,’ Ugo’s high energy makes his videos easy to watch for the public while providing them with small snippets of legal knowledge. He covers everything from civil rights to contract law, breaking down complex situations into understandable terms.
Matt Margolis
Platform: TikTok, Instagram, X
Username: @itsmattslaw
Followers: 113K+ (TikTok), 113K+ (Instagram), 35K+ (X)
Focus: Legal industry insights, workplace dynamics, and career advice
Content style
Matt balances professional insights with humor and relatability. He creates content around real-life experiences in the legal industry and uses exaggeration to make legal concepts more accessible.
- Educational videos on legal industry practices
- Humorous takes on workplace dynamics
- Commentary on career progression in the legal field
- Insights into the day-to-day life of legal professionals
Why are people invested?
Matt targets legal professionals, gaining the attention of law students all the way through to established attorneys.
Conclusion
Legal influencers have opened the door to the public to access legal information like never before. It has also created a fantastic networking space and behind-the-scenes view of life as an attorney for aspiring legal professionals.
Lawyers’ adoption of social media isn’t going away anytime soon. If anything, we’ll likely see more professionals show up across various channels, helping to spread the word of the legal community and changing how we share and consume legal knowledge.
